Sony press release found here.
Sony is not stopping TV production entirely , but it is making massive changes to how its TVs are developed and manufactured. According to a major announcement on January 20, 2026, Sony Group is carving out its television and home audio business to form a joint venture with China’s TCL Electronics Holdings. Here are the key details of the restructuring: Ownership Shift: TCL will hold a 51% majority stake, while Sony Corp. will retain a 49% stake in the new entity. Brand Continuity: The “Sony” and “Bravia” brand names will continue to be used. Full Transfer: The joint venture will handle all stages of the business, including product development, design, manufacturing, sales, and logistics globally. Timeline: Operations for the new joint venture are expected to begin in April 2027. Production Focus: This move follows Sony’s earlier decision in April 2025 to exit the 8K TV market, citing a lack of consumer interest and content. The company is currently focusing on high-end 4K Ultra HD models, such as the Bravia 8 II QD-OLED series.
