New Name Marks the First Time the Colosseum at Caesars Palace Will be Branded During the Week-long Show in Las Vegas
LAS VEGAS (March 23, 2026) – For the first time in CinemaCon® history, the Colosseum at Caesars Palace in Las Vegas will be called “The Dolby Colosseum” for the week-long duration of this year’s convention, held April 13-16. Dolby, a leader in immersive entertainment experiences, has signed the naming rights deal for this year’s CinemaCon, in addition to its ongoing support of the convention, hosted by Cinema United. Dolby has been a sponsor of CinemaCon since its inception in 2011. The Dolby Colosseum will once again be outfitted with Academy Award-winning Dolby Atmos® sound and the Dolby Vision® laser projection system.
“We are excited about the next step in our invaluable partnership with Dolby Laboratories. State-of-the-art technology is a cornerstone of the theatrical experience and renaming CinemaCon’s iconic main venue for this incredible global leader is a natural choice,” says Michael O’Leary, President and CEO of Cinema United. “The talented people at Dolby bring unparalleled innovation and excitement to theatres each day, and it is only fitting that the world’s premier celebration of going to the movies take place in ‘The Dolby Colosseum.’ I want to thank Jed Harmsen and everyone at Dolby for their continuing leadership, and their unwavering support of exhibition.”
“CinemaCon has always been an impactful industry moment for highlighting Dolby Cinema, Dolby Atmos and Dolby Vision,” says Jed Harmsen, Head of Cinema and Group Entertainment at Dolby Laboratories. “This year, we are excited to elevate our dedication to bringing a new level of truly immersive entertainment to moviegoers everywhere and have the Dolby Colosseum be the home for studio presentations during CinemaCon.”
In addition to other industry technologies, for the past 15 years, Dolby has been instrumental in providing state-of-the-art quality for main stage studio presentations in the Colosseum. Several presentations during the week of CinemaCon will be presented in both Dolby Vision and Dolby Atmos. Dolby is also the official sponsor of the CinemaCon® app.
CinemaCon, the official convention of Cinema United, is the world’s premier showcase of theatrical exhibition, taking place April 13-16 at Caesars Palace in Las Vegas.
About Dolby
Dolby Laboratories, Inc. (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.
About Cinema United
Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing more than 31,000 movie screens in all 50 states, and more than 30,000 screens in 80 countries worldwide. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world. For additional information, please visit cinemaunited.org. Follow us on Instagram, LinkedIn, and X/Twitter.
About CinemaCon
CinemaCon attracts upwards of six thousand motion picture professionals from all facets of the industry – from exhibition and distribution to the equipment and concession areas – all on hand to celebrate the moviegoing experience and the cinema industry. The Coca-Cola Company – one of the industry’s most highly regarded and respected partners in the world of movies – and Barco – a global technology company leading in visualization, networking, and collaboration solutions – are the official co-presenting sponsors of CinemaCon 2026. For more information, visit cinemacon.com. Follow CinemaCon on Facebook, Instagram, X, and TikTok.
